Focusing on the sex roles portrayed over commercial radio targeting adolescents, a study conducted a content analysis of two radio stations in the Washington, D.C. market (the two stations held an average share of 30 to 35 percent of the adolescent audience in that area). The content analyzed included the advertisements, disc jockey (DJ) chatter,…

This monograph traces the growth of Mexico's broadcasting services against the background of that country's geographical, cultural, demographic, economic, and political structures. Specific areas dealt with within the six chapters of the monograph are: (1) the national environment for broadcasting; (2) the advent and development of broadcasting in…

There are thousands of alternative media outlets in the United States. By definition, they differ from the mainstream dominant media. The idea that the media represent and promulgate societal values is widely held. While not monolithic, the dominant media which grew alongside mass industrialization share an overriding bias. The dominant media…

This brochure contains two statements adopted by the Corporation for Public Broadcasting (CPB), one outlining the Corporation's mission and goals, and the other outlining its tasks and responsibilities. The mission of the CPB is to take the lead in developing a uniquely American non-commercial public radio and television system that will inform,…

A study combined and compared the results of five national mail surveys of commercial radio and television stations conducted at intervals from 1976 to 1986 by the Radio-Television News Directors Association (RTNDA) to see how minority groups have fared in the news work force. Results indicated that in the 10 years studied, the minority share of…

This bibliography on mass communications in Israel contains articles, pamphlets, and books written in English covering the areas of advertising, Arab mass communications, broadcast authority, censorship, culture and communication, film, press and propaganda, publishing writers, radio, commercial and educational television, and the theatre arts.…

These model lessons from the primary grades are on the techniques of advertising drawn from a unit on, "Creating and Producing Tools and Techniques". They include behaviorial objectives, teaching and motivational strategies, evaluation techniques. The model lessons follow the problem solving inquiry approach in social studies using multimedia…

This self-instructional module on developing ads that produce results is the sixth in a set of twelve modules designed for small business owner-managers. Competencies for this module are (1) identify three guidelines to be considered when you invest money in advertising, (2) identify the five basic elements of a printed advertisement, and (3)…

This work investigates the relationships between community radio and their audiences in the Department of Nariño, Colombia, considering Latin American and European experiences, and participation as a key element for social sustainability. The aim is to investigate whether the participation of citizens in the production, diffusion and radio…

The word gospel means "good news," and gospel music is the good news of the message of Jesus of Nazareth in song. African American gospel is a style that is growing in popularity. The number of twenty-four-hour gospel radio stations in the United States is increasing, and sales of gospel music recordings are on the rise. Gospel music…

Contrary to the dismal expectations prevalent in the 1950's, educational radio has not only survived the phenomenal growth of educational television, but has shown unmistakable signs of health and maturity. Though some stations are still groping to overcome problems, others have moved steadily toward the goal of wider and better service for the…

Reporting on a group of class projects undertaken by a series of his college-level "Broadcasting and Society" courses, the author concludes that there is great value in encouraging undergraduates to do their own original research. Among the topics researched by the students are the effect of television on nuns, television news viewing…

Radio commercials, used as supplementary materials in the English as a second language class, have the following advantages: (1) they correspond closely to everyday spoken English; (2) they are clear; (3) they are short enough to sustain student interest; (4) the many redundancies in the message enable even the slower student to understand; (5)…

The Institute for Communication Research at Stanford University collected and synthesized existing data on cross-cultural broadcasting throughout the world. In their report, details are provided about four types of effects resulting from cross-cultural broadcasting: (1) cultural effects with emphasis on the trend of research in radio, television,…

Presents an annotated bibliography of 19 items from ERIC identifying troublesome paradoxes regarding the media and freedom of expression. Items are categorized by issues identified as relevant to radio and television, commercial advertising, and the press. (JMF)