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ERIC Number: EJ048023
Record Type: CIJE
Publication Date: 1971
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
New Haven Plays Santa
Reading Newsreport, 5, 5, 24-28, Mar 71
Tells of various approaches used in New Haven, Connecticut's campaign to improve reading attitudes in school children. All facets of the community were involved in the effort, and approaches used included television commercials, radio spots, endorsements by famous people, and billboard and newspaper ads. (VJ)
Descriptors: Community Role, Multimedia Instruction, Parent Role, Public Relations, Reading Improvement, Reading Interests, Reading Programs, School Community Programs, Student Attitudes, Television Commercials
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A