To correspond to the Association for Educational Communication Technology (AECT) Code of Professional Ethics and the professional journal TechTrends' ethics columns, this paper provides empirical data regarding ethical issues associated with the use of instructional technology in design and training situations. In-depth interviews of 20 professional technologists were conducted. The three most prominent ethical concerns reported were copyright, learner privacy, and accessibility. The results of this study also identified three ethical issues that have not been discussed extensively in the literature: diversity, conflicts of interest, and professionalism/confidence. In addition to identifying ethical issues, the findings of the study also contribute to the current literature through identifying coping strategies of ethical issues adopted by professional technologists. Finally, implications to researchers, managers, and practitioners were discussed.