Research examining the tenets of objectification theory has given little attention to increasing scholars' understanding of specific environments and subcultures, such as beauty pageants, cheerleading, and cocktail waitressing, that exist within U.S. culture where sexual objectification of women is encouraged, promoted, and socially sanctioned. The purpose of this qualitative study was to provide an in-depth, descriptive contextual understanding of the experiences of 11 women who work in a sexually objectifying restaurant environment. Data classification via the constant comparative method resulted in nine themes: reasons for involvement, ambivalence, counterfeit intimacy, sexual objectification, resistance strategies, power, negative relationships with women, changes over time, and judgment. Corresponding subthemes are also described, and interpretation is provided in light of the relevant literature. (Contains 2 tables.)