Immediately after the election of a person of color to the presidency, the idea of being "postracial" seeped into the national media, essentially claiming that racism was over. According to this author, however, the United States is far from a "postracial" society. He contends that systemic racism continues to inequitably stratify society in favor of white people at the expense of people of color, and that this system of racial inequality is called white supremacy. Institutions of higher education within a white supremacist structure are not simply neutral arbiters; rather they serve as means of both reinforcing and sometimes challenging systemic racism. Racial ideologies are a central component of racial stratification; however, both higher education and institutional researchers have spent little time examining how college affects students' racial ideology development. This article describes an intersectionality, sequential exploratory, mixed-methods inquiry into racial ideology formation of white male undergraduates, and also discusses the implications of this inquiry for institutional researchers. (Contains 4 tables.)