Name-calling and bullying are pervasive in American schools. This project, No Name- Calling Week, is an annual week of educational activities aimed at ending name-calling of all kinds and providing schools with the tools and inspiration to launch an on-going dialogue about ways to eliminate bullying in their communities and ensure safe and effective schools for all students. No Name-Calling Week seeks to draw national attention to the problem of name-calling in schools, and to provide students and educators with the tools and inspiration to launch an on-going dialogue about ways to eliminate name-calling in their communities. The inaugural week was held the week of March 1 to 5, 2004. The discussion covers the No Name Calling Week Participant Survey, taken by 4,443 participants prior to the program implementation; findings from the survey are reviewed in detail. Finally, the effect of No Name-Calling Week on students is described. The appendix lists the No Name-Calling Week activities conducted by participating schools. (Contains 7 tables and 25 figures.)