When Oprah Winfrey began her successful book club in 1996, she continued a tradition that public libraries have provided for decades. Oprah placed a spotlight on reading that encouraged many women who had never read a book "to read." Book clubs sprang up in neighborhoods, bookstores, and on Web sites. Library media centers began offering book clubs, too. However, some of these book clubs didn't necessarily follow the traditional pattern of selecting one book, reading it, and discussing it with the students. Because students usually vary in their reading skills and interests, selection of one book could be difficult. Some media specialists cracked the book club template to include reluctant readers, second-language students, and special students. They used a wide variety of programs and techniques to capture the reading interests of young students in the book club. This article describes a variety of flexible ways to develop a book club that can suit its members' needs. Certainly a book club serves as an image booster for the media center. Also, the setting brings students into the media center to build a positive relationship with the media specialist. However, many media specialists believe they do not have the time, money, administration support, or student interest to run a successful book club. The author runs down these objections and sees how valid they are.