Peer reviewed
Direct linkERIC Number: EJ807129
Record Type: Journal
Publication Date: 2005
Pages: 8
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
An Examination of the Relative Effectiveness of Training in Nonverbal Communication: Personal Selling Implications
Peterson, Robin T.
Journal of Marketing Education, v27 n2 p143-150 2005
This article examines the potential effectiveness of training in nonverbal communication for sales representatives. The literature on this subject was reviewed, and a study using students as sales representatives was conducted to evaluate the potential of training in body language. The research results provide support for the proposition that such training can be of value in academic and practical applications. (Contains 3 tables.)
Descriptors: Nonverbal Communication, Training, Salesmanship, Program Effectiveness, Communication (Thought Transfer), Cultural Awareness
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
