This article describes a concept called the "blue ocean thinking strategy," developed by W. Chan Kim and Renée Mauborgne, professors at INSEAD, an international graduate school of business in France. The "blue ocean" thinking strategy considers opportunities to create new markets for services, rather than focusing solely on…

This paper shows how to address technological, cultural and social transformations with empirically grounded innovation. Areas in transition such as higher education and learning techniques today bring about new needs and opportunities for innovative tools and services. But how do we find these tools? The paper argues for using a strategy of…

The framework for understanding the management difference is neatly captured by the "red ocean" and "blue ocean" strategies described by W. Chan Kim and Renee Mauborgne in "Blue Ocean Strategy" (Kim & Mauborgne, 2004). In the original, the terms refer to alternative market strategies. Red ocean means competition in a market defined by a zero sum…

Several years ago, the Continuing and Innovative Education (CIE) leadership team at UT-Austin took a hard look at the unit through the lens of customers to reevaluate their programs and services and the role they played in serving the lifelong educational needs of their constituents. Their goal was to provide continuous learning for a productive,…

Colleges and universities spend considerable time and resources developing strategic plans, often using outside consultants. These efforts typically focus on identifying and replicating best practices of other institutions, rather than finding distinctive opportunities. This results in increasing conformity across similar colleges and universities…

A complex array of socio-historical, demographic, and organizational factors have combined in recent years to threaten both the current status of and future prospects for the discipline of rural sociology, and for the Rural Sociological Society (RSS). This paper examines the somewhat problematic recent trajectories of the RSS as a professional…

In today's higher education world we see a shift in teaching and educational trends that are slowly materializing due to the advent of new technologies, new academic frameworks and the need to adapt to society's incremental advancements. The implementation of reforms, however, did not have the desired outcome since those were applied to an…

These proceedings contain the papers and posters of the International Conferences on Internet Technologies & Society (ITS 2016), Educational Technologies (ICEduTech 2016) and Sustainability, Technology and Education (STE 2016), which have been organised by the International Association for Development of the Information Society and…