Colleges capture a slew of highly sensitive information on everyone on campus. While chief privacy officer has become a recognized title in the corporate world, higher education seems slow to pick up on the trend--a reluctance that could represent either head-in-the-sand thinking or fiscally prudent avoidance of bureaucratic bloat. This article provides a description of the job of a chief privacy officer. It also explains the reasons behind the reluctance of colleges to hire chief privacy officers.