Students who are learning techniques for producing television programs and films often require guidance in three areas: acquiring knowledge of traditional art forms, obtaining audience feedback to their productions, and assessing their own capabilities and creative potential. This paper describes a programmed course of self-instruction that may be used to teach traditional art forms and the history of media; it outlines communication research procedures through which students can test audience responses to their work; and it explains how to use biometric testing procedures to assess students' perceptual abilities related to processes involved in film and television production. (GW)