Academic programs must constantly evolve in order to ensure that students are best prepared for success in internships and subsequent post-collegiate endeavors within the dynamic, rapidly changing sport industry. Based upon qualitative research, this work assesses and recommends areas of development in sport management curricula using internal and external resources so as to facilitate the best educational and preparatory experience for students seeking to enter this highly competitive field. This research provides a foundation from which faculty can benefit by further considering best practices in curriculum and course design as well as cross-campus and external resource collaboration to augment students' preparation in the areas of academic, experiential and professional development.