An assistant professor in the social sciences at a regional state university considers herself open to criticism. She listens to suggestions from student evaluations and from senior faculty members. But she was puzzled about how to react to two contradictory critiques of her publication plans. One quality educators must cultivate is to know when and how to ignore, reject, or fake absorbing terrible advice--even when it is offered with the best intentions. In this article, the author offers tips on how to ignore, reject, or only pretend to follow useless advice or terrible guidance. The key to making smart decisions about whether a piece of advice is useful or not is to step back and make a dispassionate cost-benefit analysis, in consultation with people one trusts.