This curriculum guide and content outline for the telemarketing entry-level position contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources-related tasks; and (7) communications and minimum skill…

This curriculum guide and content outline for the telemarketing specialist contains seven sections: (1) specialized telemarketing tasks; (2) telemarketing selling skills; (3) marketing tasks; (4) business-related tasks; (5) business-specific tasks; (6) personnel/human resources related; and (7) communications and minimum skill tasks. Each section…

Professional vision is a key skill in visually-oriented professions, but its relevance to vocational education and training has only drawn limited attention from researchers. When educating fashion designers, professional vision is vital because precisely analysing clothing is required to create good products suitable for customers. In this study,…

Educational institutions rank second among the largest service industries in the United States with more than 9.1 million employees. Unfortunately, higher education institutions have shown a lack of orientation towards clientele service. Okaloosa-Walton Community College (OWCC), a comprehensive college enrolling approximately 16,000 students…

For learners in vocational education, acquiring the specialized language of their field is important in facilitating the ability to communicate appropriately with colleagues and customers. Spoken and written discourse in a range of workplace settings has received some attention, but less attention has been given to discourse in vocational…

There is a great deal of discussion in the academic literature around how the current conditions in higher education frame students as customers. Observers are of the view that rankings and marketing, an increased focus on student satisfaction, and particularly tuition fees, encourage an instrumental, passive attitude towards a university…

By designing products that ultimately structure meaning in lessons, the industry that produces teaching materials for schools shapes teaching practice and everyday learning situations in schools across geographical borders. The design and development of such learning resources is a professional practice that has hitherto received very little…

Purpose: The purpose of this paper is to investigate two areas of interest: first, to determine business student customer satisfiers that could be contributors to students' current and predicted retention in a higher educational institution (HEI) and second, to use these satisfiers to inform HEI marketing planning. Design/Methodology/Approach: The…

The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…

Discusses trends in the automated system marketplace with specific attention to online vendors and their customers: academic, public, school, and special libraries. Presents vendor profiles; tables and charts on computer systems and sales; and sidebars that include a vendor source list and the differing views on procuring an automated library…

Two sets of research findings are available that may provide a sound base for conducting vocational education research leading to systematic program improvement and to the attainment of excellence in education. The first is effective schooling research and the second concerns principles used by successful businesses in the United States. An…

Customer reviews play an important role in today's online shopping environment. Research into customer reviews has largely focused on the predictive effect of review characteristics on variables such as product sales. However, relatively little attention has been directed towards understanding how reviews impact a customer's decision to purchase a…

Economic and political changes in contemporary society lead to reforms of many social spheres. The system of education in general and higher professional education in particular is no exception. The issue of ensuring the quality of education has recently attracted great attention in all countries of the world. The key problem of reforming…

The Ruderman Family Foundation in partnership with the American Institute for Research (AIR) and the Institute for Educational Leadership (IEL) created two research briefs that inform the business community in Boston and several other top metropolitan areas about the challenges faced by workers with disabilities and the contributions that…

Although social skills have long been recognized as essential in promoting employees' employability (e.g., maintaining employment), there has been little research about work-related social skills for the last two decades. A systematic replication of Salzberg, Agran, and Lignugaris/Kraft's investigation of critical social skills was conducted.…