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Peer reviewed Peer reviewed
ERIC Number: EJ477388
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0360-3989
EISSN: N/A
Program Context, Sensation Seeking, and Attention to Televised Anti-Drug Public Service Announcements.
Lorch, Elizabeth Pugzles; And Others
Human Communication Research, v20 n3 p390-412 Mar 1994
Examines the effects of message and program sensation value, sensation seeking, and drug use on visual attention to televised antidrug public service announcements among 18- to 22-year-olds. Indicates that program sensation value and sensation seeking are important factors in televised drug abuse prevention messages. (HB)
Descriptors: Communication (Thought Transfer), Communication Research, Communication Skills, Discourse Analysis, Drug Abuse, Drug Education, Higher Education, Mass Media Effects, Television
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A