We present an innovative activity that uses data about LEGO sets to help students self-discover multiple linear regressions. Students are guided to predict the price of a LEGO set posted on Amazon.com (Amazon price) using LEGO characteristics such as the number of pieces, the theme (i.e., product line), and the general size of the pieces. By…

This study aims to investigate online consumer reviews on Amazon.com. Thanks to this study, learners can make use of this study when they prefer a corpus based learning strategy especially for the product reviewers. This study includes two aspects of review structure. The frequency of adverbs, adjectives and verbs that are mostly used together are…

The purpose of this article is to demonstrate how I used the Authentic Intellectual Work (AIW) pedagogical framework in conjunction with Project-Based Learning (PBL) to develop a campus-community partnership while enhancing and promoting the goals of the local blues society. In order to achieve the goals of the AIW framework, I created a major…

Using the Project-Based Learning (PBL) and Authentic Intellectual Work (AIW) models, we sought to create coursework that had value beyond the classroom. Refinements in the self-publishing book industry provide the opportunity to present student work to a larger audience and in a different, more engaging format. With the help of free software, our…

Today, researchers have the ability to conduct their investigations in a number of different manners, including both traditional testing using university subject pool participants and the more recent method of online recruitment. Although the use of internet participants is becoming more popular, this area of research is still very much in its…

Purpose: The current study was aimed at understanding the benefits and shortcomings of direct-to-consumer hearing devices (DCHDs) by analyzing the large text corpus of secondary data generated from Amazon customer reviews. Method: Secondary data were generated manually by gathering user feedback for 62 different DCHDs (cost range: $9.95-$635) on…

More than a decade has passed since "American Educator" featured the work of Joy Hakim, a writer whose nonfictional accounts of history and science have long fascinated students and teachers alike. With the advent of the Common Core State Standards, and their strong emphasis on nonfiction, Hakim's accounts may prove useful to educators…

It is generally agreed that price discrimination can, in some circumstances at least, be an extraordinarily unpopular business practice. In late 2000, customers discovered that Amazon.com was varying its prices online for the exact same products. Although the incident is almost fifteen years old, it has become the standard reference in law review…

This article explores the viability of online crowdsourcing for creating matched-comparison groups. This exploratory study compares survey results from a randomized control group to survey results from a matched-comparison group created from Amazon.com's MTurk crowdsourcing service to determine their comparability. Study findings indicate…

This study is a comparison of AUPress with three other traditional (non-open access) Canadian university presses. The analysis is based on the rankings that are correlated with book sales on Amazon.com and Amazon.ca. Statistical methods include the sampling of the sales ranking of randomly selected books from each press. The results of one-way…

The purpose of this study is to gather information about caregivers' views of the value of a digital music toy, its musical features, as well as their comments about children's responses to the toy. Instead of asking parents to provide their opinions about a broad category of interactive music toys, the authors selected one of the many toys…

Most universities face similar challenges, so it is with good reason that universities often look to peer institutions to benchmark their branding efforts. Whether across town or around the world, other institutions' brands can inspire ideas. But why not go further? What could universities learn about branding from companies and brands such as…

In most markets, consumers of goods and services have vastly more options available to them than they will consider closely. At the point of making a decision, consumers are choosing between only a small subset (i.e., a consideration set) of all possible alternatives. The preceding process that forms these consideration sets is the focus of this…

Social tagging enables librarians to partner with users to provide enhanced subject access. This paper quantifies and compares LC subject headings from each of 31 different subject divisions with user tags from Amazon.com and LibraryThing assigned to the same titles. The intersection and integration of these schemas is described and evaluated.…

Penn State Hazleton sits at the very edge of town, on the top of a large hill, literally, as far removed from Hazleton as it possibly can be. Only a handful of professors actually live in Hazleton, and nearly all students return home for the weekend. Compared with the main campus, the student population at Penn State Hazleton is quite diverse.…