Alcohol drinking is a global public health concern. Alcohol advertisements and promotions influence youth to initiate underage alcohol consumption. Exposure to displays of beer, wine, and liquor in various settings has been pivotal in creating favorable social and perceived norms for societies, which has tremendously influenced youth drinking…

Few studies have investigated children's responses to television alcohol advertising. Two separate studies evaluated the appeal of alcohol advertisements on children aged 7-10. An exploratory interview study (N=17) was carried out to assess children's verbal responses to both alcohol and non-alcohol advertisements and to elicit vocabulary to be…

Media literacy education teaches youth to critically examine the influence of media messages on health and substance use behavior. A small group of low-achieving middle school students at high risk for substance abuse attending an afterschool academic remediation program received a media literacy intervention intended for elementary students in a…

Objective: Advertising influences the health-related behaviors of college-aged individuals. Cigarette manufacturers aggressively market to young adults and may exploit their affinity for alcohol when creating advertisements designed to increase cigarettes' appeal. Internal tobacco industry documents reveal that cigarette manufacturers understood…

Purpose: Little is known about health-related advertising on university environments. Given the power of advertising and its potential effect on health behaviors, the purpose of this paper is to assess the health-related advertisement environment and policies on university campuses. Design/methodology/approach: In total, ten geographically and…

Compares college student attitude ratings and recall scores of various advertisements. Results reveal that the rating and recall scores of alcohol advertisements were significantly higher than those for cigarette advertisements and were among the highest of all the advertisements. Sex differences are examined. Results indicate that college…

Fear appeal communications are widely used by social marketers in their efforts to persuade individuals to refrain from engaging in risky behaviors. The present research shows that exposure to a fear appeal can lead to the suppression of concepts semantically related to the threat and bias attentional resources away from threat-relevant…

Assesses the inter-rater reliability of two environmental scanning tools designed to identify alcohol-related advertisements targeting college students. Inter-rater reliability for these forms varied across different rating categories and ranged from poor to excellent. Suggestions for future research are addressed. (Contains 26 references and 6…

Seeks to determine if adolescents who drink, or have intentions to drink, find image advertisements for alcohol more appealing than product advertisements. Results indicate that image advertising was preferred to product advertising, particularly by younger adolescents. Evidence of an association between preference for image advertisements and…

The influence of media on adolescents' health practices and behaviors, including personal values, beliefs, and perceived norms cannot be overstated. Youth media consumption continues to increase. Media messages are carefully designed to persuade the consumer to believe or do something. Some of the most persuasive media messages can be found in…

A congressional hearing examined the effects of alcohol labeling and marketing on Native American health and culture. The focus of the hearing was on "Crazy Horse" malt liquor, a product named for the spiritual and political leader of the Native American Sioux. Following opening remarks by presiding committee chairwoman, Patricia…

Examining responses to print alcohol advertisements, a study questioned whether alcohol advertisers distinguish between "hard" and "soft" liquors (e.g. wine coolers and liqueurs). Subjects, 102 junior and senior high school students in a major metropolitan area, were asked to examine one set of three ads--either hard liquor ads…

A study investigated the effects of the newly introduced Surgeon General's alcohol warnings and advertisements on college students. One hundred fifty-nine undergraduates in communication sciences at the University of Connecticut viewed slides of alcohol products, with or without advertisements and warnings. Following the viewings, subjects filled…

Minors are daily confronted with advertisements, which are occasionally controversial. In order to promote adolescents' moral advertising literacy, this intervention study explores how to stimulate secondary education students' knowledge on advertising law and their moral judgement of advertisements. Because a lot of new--especially…

Experimentation with alcohol and sexuality is a normative aspect of adolescent development. Yet, both present distinct risks to adolescent females and are especially problematic when they intersect. Although youth are often cautioned about the dangers associated with having sex and using alcohol, popular entertainment media frequently depict the…