Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television beer ads, noting counterargument differences based on demographic and behavioral variables. Questionnaires and comments from the students indicated that without any cues, they responded with counterarguments, though counterarguments represented only…

In contrast to tobacco, alcohol, and other consumer products associated with health risks, we know very little about how firearm manufacturers advertise their products. The authors examined advertisements for firearms in all 27 ad-accepting magazines listed in "Bacon's Magazine Directory" "guns and shooting" category. Sixty-three manufacturers…

Examined the influence of advertising on excessive and dangerous drinking in a survey of 1,200 adolescents and young adults who were shown advertisements depicting excessive consumption themes. Results indicated that advertising stimulates consumption levels, which leads to heavy drinking and drinking in dangerous situations. (JAC)

Black females are infrequently represented in advertisements in leading fashion magazines and, when they are featured, their presentation may be designed to distance them from the product they advertise. All advertisements in the January and July issues of "Cosmopolitan,""Glamour," and "Vogue" magazines between 1986…

The Join Together National Policy Panel presents five policies that can help communities reduce and prevent substance abuse. They are: (1) compel substance abuse treatment for criminal offenders; (2) ensure that every person who has an addiction gets treatment; (3) make substance abuse prevention an urgent priority in every community; (4) increase…

Surveyed advertisements in magazines read by college students in nutrition class for hidden food and nutrition messages. Hidden messages for females could imply beauty through fashion products, beauty aids, and supplements but with nutrition slimming plan. Males may be receiving subtle message that food choices do not matter and that alcohol and…

This paper describes the successful use of student focus groups by the University of Wisconsin--Whitewater Student Health Center to assess marketing strategies for alcohol abuse prevention. The focus group is a group of 13 students who met several times with a facilitator to share perceptions, feelings, and attitudes about alcohol abuse…

This document presents a report of the education and prevention activities undertaken at Central Michigan University in Mt. Pleasant, Michiagn, during the fall semester of 1988, in recognition of National Collegiate Alcohol Awareness Week (NCAAW). The document begins with a brief review of the university's campus-wide programs, goals, and…

Five 45-minute teaching units for junior high school students on alcohol education and traffic safety are presented. Lesson I examines alcohol as a drug. Activities include a question-answer survey, a film, and a game. Assignments are a "find the word" game and an evaluation of an advertisement for an alcoholic beverage. Lesson II considers…

In response to public health concerns and the adverse health consequences of alcohol abuse, a national sample of junior and senior high school (7th through 12th grade) students (N=956) was surveyed to determine how they obtained, viewed, and consumed alcohol. Based on the findings it was estimated that: (1) 51% of junior and senior high school…

Although Latino youth have slightly lower rates of alcohol use than Anglo youth, evidence suggests that as Latinos acculturate their rates of use increase to match those of the Anglo adolescent population. In light of these cultural patterns, a study examined the reactions of young adult males of Latino origin to television beer and non-beer…

A Media Studies program enhances the goals of formal schooling by providing every student with knowledge and skills to wisely select, access and use the communications and information tools they will need to be responsible citizens in a free society. All students deserve a good media education. This paper provides a model to address this need…

This Congressional hearing discusses legislation that would require health warnings to be included in advertisements of alcoholic beverages. Opening statements are included from Senators Hollings, Burns, Danforth, Thurmond, and Simon, and from Representative Kennedy. Testimony is included from two panels of witnesses, whose members include: (1)…

This present research reveals how beer advertising affects adolescents' knowledge of beer brands, drinking attitudes, and drinking behaviors. In addition to traditional psychological approaches for measuring media effects on alcohol-related behaviors and attitudes, market research advertising tracking methods were included to permit a clearer and…

The present study reports the evaluation results of the "Protecting You/Protecting Me" (PY/PM) alcohol use prevention and safety curriculum for third, fourth, and fifth graders when taught by high school peer leaders. The primary goal of the PY/PM prevention program, developed by Mothers Against Drunk Driving (MADD), is to prevent injury…