This paper describes the development of a conceptual framework for conducting research using computer based interactive video and a generic disc as research tools. It is argued that computer based interactive video represents the beginnings of a truly computer based learning system. An altered version of the 1984 Grabowski and Whitney conceptual framework is presented as a way to guide thinking about the interaction of accountable components of instruction. The factors in this new framework that affect affective and cognitive outcomes--learner characteristics, content type, message design, and instructional strategies--are considered in relation to computer based interactive video and computer based learning systems. Proposed research is described that will be based on these factors. This research will use a series of visual and auditory stimulus materials pressed onto a videodisc to explore those learner characteristics for which message design can have a major impact. It is noted that the treatments for the various studies can be altered through the sequencing, selection of stimulus material, and the addition or reorganization of text. The framework is illustrated in a figure. (24 references) (EW)