Considers the confrontation between the Federal Trade Commission and marketers/broadcasters over the regulation of children's television advertising, illustrating the effects of ethical conduct on public policy. (Author/RL)

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 29 titles deal with a variety of topics, including the following: the mythology underlying television advertising; the ethnicity of television commercials; the impact of television food commercials on young children; comparative…

Campaign workers paid significantly greater heed to both newspaper and television advertising of political candidates than did the voting public. (RB)

A discussion of television advertising's impact on children and what teachers can do to guide children in their viewing of television. (DD)

Expresses concern for developing critical thinking skills as they apply to electronic media, such as television advertising and new programing. (RL)

Presents a list of possible lecture topics on propaganda in advertising and a list of the kinds of propaganda used, particularly in television advertising. (HTH)

Extensive planning must be used to produce television programs. Students must develop sound design practices and understand these attributes of design in their production planning. Through the design and planning processes involved in television production, students learn that design is a creative process, and that there is no perfect design, but…

Reviews developments in the television industry in Australia with specific reference to children's television. Advertising regulations and research and publications related to children's television are also noted. (RAO)

Examines issues of professional experience, degrees, research, and productivity for journalism and mass communication faculty members, separating and comparing different specialties. Finds that requirements regarding academic degrees and research vary from specialty to specialty and that 53% of those teaching in advertising, radio/television, and…

This guide was developed to meet the marketing, outreach, and recruitment needs of job training organizations. It is designed to help organizations create a positive and professional image of local job training programs in their business community. The guide is organized in three sections that cover the following: (1) marketing and outreach…

Outlines the effects of the deregulation of television advertising and marketing on children's play and behavior. Discusses what early childhood educators can do to counteract these effects. (HTH)

Includes nine articles originally printed in the School Press Review between 1927 and 1971 that provide suggestions on student newspapers, yearbooks, advertising, photography, and television. (TO)

A brief consideration of film study, television, advertising and an exploratory project. Author attempts to appraise mass media in terms of contemporary society and school curriculum. (HB)

John Kenneth Galbraith maintains that advertising is the prime instrument for the management of total consumer demand and results in increased consumption. Galbraith also maintains that television is a more effective advertising tool, in that it reaches people in all spectrums of intelligence. Other economists disagree, holding that it is actually…

Discusses many topics, including proposals to limit television advertisers' access to children; the dependence of television commercials on involuntary, mnemonic learning; the way television commercials' bypassing of rationality is aided by cognitive processing of music, rhythms, and familiar sensory events; and ideas for correcting the damage…