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ERIC Number: EJ156772
Record Type: Journal
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
A University Measures the Effects Of Its Advertising
Stear, Connie
Journal of the National Association of College Admissions Counselors, 21, 3, 7-9, Mar 77
The University of Akron measured the effects of a three-year advertising campaign by means of a questionnaire sent to high school seniors and their parents as well as incoming freshmen enrollees. The results indicated that the advertising had been effective and supplied the university with guidelines for future campaigns. (Author)
Descriptors: Admission Criteria, Advertising, College Admission, College School Cooperation, College Students, Communication (Thought Transfer), Higher Education, Publicize, Questionnaires, Research Projects, Student Attitudes
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A