Standards for technology ethics were first introduced into the "Code of Professional Ethics for Rehabilitation Counselors" in 2002. Since that time, the proliferation of technology has enhanced practice, changed the American vernacular, and become infused in the delivery of services to and teaching of individuals, families, and groups. The 2010 revision to the Code updates and reinforces standards involving behavior, accessibility, confidentiality, informed consent, security, assessment, records, legal issues, advertising, research and publication, counseling unavailability, disclosure, and distance counseling. However, it introduces new standards that are absent from the literature in the counseling and helping professions specific to technology ethics involving consultative and distance group counseling as well as in teaching, supervision, and training.