Current advertising courses and educational practices reflect advertising education's allegiance to the real world, particularly the real world as defined by large advertising agencies. A student-run ad agency provides students with a total learning experience on a small advertising agency scale in line with what they are likely to experience in their first jobs. As a course, such an agency yields benefits for both students and instructors. One such course, called "Creative Services Workshop," functions as part of an advertising sequence within a journalism department in a major northeastern university. To enroll in this elective course, typically taken during the senior year, students must receive the instructor's permission. The workshop has its own three-room space which looks and functions like an agency. The majority of clients come from the Small Business Development Center, a division of the School of Business. Students are assigned to specific jobs within the agency and organized into teams of three to five people. The first third of the semester is usually taken up with organizational start-up activities, and the remaining two-thirds are devoted to getting the work done by the semester's end. Grading is accomplished by instructor/graduate assistant evaluations and by peer evaluations. Working in the context of a small agency allows students the opportunity to witness and experience the various functions and roles inherent to the advertising agency business, provides students with portfolio material, and holds them accountable for their work in a real-world situation. (Appendixes contain three forms used in the course.) (SR)