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Peer reviewed Peer reviewed
ERIC Number: EJ621193
Record Type: CIJE
Publication Date: 2001
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Perceptions of Advertising Influence on Broadcast News.
Brown, Hubert W.; Barnes, Beth E.
Journalism and Mass Communication Educator, v55 n4 p18-29 Win 2001
Finds that while students (studying broadcast journalism or advertising) and practitioners (station news directors and agency media directors) were in agreement on the majority of opinion statements discussing advertising's influence on broadcast news content, except students were less bothered by advertising's influence on news content than were professionals. (SR)
Descriptors: Advertising, Broadcast Journalism, Higher Education, Journalism Research, Mass Media Effects, Media Research, National Surveys, News Media, Student Attitudes, Student Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A