Peer reviewed
Direct linkERIC Number: EJ1086569
Record Type: Journal
Publication Date: 2015-Dec
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs
Quesenberry, Keith A.; Coolsen, Michael K.; Wilkerson, Kristen
Journalism and Mass Communication Educator, v70 n4 p407-427 Dec 2015
A survey of 61 master's degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master's degree programs as research predicts a continued increase in demand for master's education over the next decade. Survey results are compared against overall education trends such as the growth of non-traditional students, increase in online education delivery, and the increase of for-profit universities.
Descriptors: Trend Analysis, Public Relations, Advertising, Masters Programs, Curriculum Design, Delivery Systems, Student Characteristics, Educational Trends, Program Evaluation, Comparative Analysis, Business Administration Education, Admission Criteria, Teacher Characteristics, Educational Opportunities, Barriers, Online Surveys, Questionnaires
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
