Competitive bids and the bid-opening process are the cornerstones of public school purchasing. The bid-opening process does not begin on the day of the bid opening. It begins with good planning by the purchasing agent to ensure that the advertised bid complies with the public school contracts law. In New Jersey, that raises the following…

"Commerce" and "finance" are not the broadest or most dynamic words in the lexicon of business. And yet, when this author became dean of the business school at Villanova University in 2005, that was precisely the language the school was using to advertise itself to the world. The Villanova College of Commerce & Finance, as…

With the popularity of e-mail cutting into revenues, Canada Post is always searching for a marketing strategy that would encourage people to use the mail. "Picture Postage" is such an initiative. This popular program allows individuals to create their own stamps for family and friends. This opportunity also provides a vehicle for…

Environmental Education (EE) refers to a broad array of approaches in which an instructor uses the environment as a means to integrate various subjects and real world learning. Research supported the idea that EE instruction had a positive correlation to academic achievement. Under the Kentucky Education Cabinet of the Department of Education, the…

Describes how xeroxed copies of advertisements from German magazines can be used to stimulate conversation in the language class. (PP)

Almost every institution of higher education advertises its ability to "produce" or "train" leaders for the community and world. Indeed, most institutions, if asked, would freely report that leadership development is a large part of their overall mission of educating students. The purpose of this research is to determine…

College students looking for that first job after graduation scan job postings, create profiles on career websites, and send out resumes. On the employer side, human resource (HR) managers advertise entry-level jobs and review the applications submitted for those jobs. They often narrow the candidate pool based on cover letters, resumes, and…

Many colleges are using commercial advertising techniques as an aid to recruitment. Federal Trade Commission safeguards against false or misleading advertising currently apply to proprietary schools, and may soon be applied to private non-profit and public schools as well. Administrators should apprise themselves of FTC standards. (NHM)

A brief description of a part-time job placement service organized in one school system for students is given in this article. (JC)

Like most schools, College of William and Mary is not shy about touting its amenities. The Webpage that advertises the college's housing and dining options begins with, "Wireless and Starbucks? Thomas Jefferson never had it this good." Advertising of this sort is a double-edged public-relations sword. Colleges and universities clearly want to…

In November 2007 a joint ATM/MA team began working together to consider how ICT can be used to support the teaching and learning of topics that are considered to be "hard to teach" in secondary mathematics, within a project that complements that of the Secondary National Strategy. In the best subject association spirit, it was decided to…

This guide suggests positive steps for using trade magazines and newspaper advertisements for selective job placement and serves as a source of occupational information for use by students, adults, and counselors. Because more employers are placing help wanted ads in magazines, the guide contains a cross section of over 500 trade and professional…

In September 2001, three white men from Tisdale Saskatchewan sexually assaulted a 12-year-old Saulteaux girl from the Yellow Quill First Nations. At the time, this Reserve was known for having what was called "the worst water in Canada," while nearby Tisdale still advertises itself as the land of "sparkling waters" and the land…

An increasing number of Web sites expose their content via query interfaces, many of them offering the same type of products/services (e.g., flight tickets, car rental/purchasing). They constitute the so-called "Deep Web". Accessing the content on the Deep Web has been a long-standing challenge for the database community. For a user interested in…

A problem in American education is that rural schools have difficulty recruiting licensed teachers. Teacher shortages in mathematics, science, foreign language, and special education are more acute in rural areas. The purpose of this quantitative descriptive survey study was to examine specific recruiting strategies and newly hired licensed…