The authors explored freshmen Hispanic and non-Hispanic White student perceptions of the members of three different business occupations: bankers, accountants, and marketing managers. Using "t" tests, some differences were found between the two ethnic groups regarding perceived individual characteristics of members of the occupations, but the application of a supervised learning technique to identify the ethnicity of respondents, based on these results, was not successful. Chi-square tests indicated that student responses were often related to whether they knew someone practicing the occupation. The authors offer suggestions for helping students obtain a more accurate understanding of bankers, accountants, and marketing managers. (Contains 5 tables and 2 figures.)