This research report discusses Indigenous cultural representation and its internal critiques, based on the case study of an Indigenous-run museum, the Woodland Cultural Centre, in Canada. Since its establishment in 1972, the Woodland Cultural Centre has strived to promote Indigenous culture, especially First Nations art, and has challenged the general public's and major museums' misconceptions that Indigenous cultures are "static" and merely existed in the past. However, interviews with the Centre's staff members suggest that the Centre's artistic representation of Iroquoian culture has not always been successful in attracting members of supporting bands. Also, while the Centre has organized cultural events to increase Indigenous visitations, the core functions of the museum, such as research, preservation, and exhibition, are predominantly conducted by museum professionals, which suggests that the museum remains an unfamiliar place to many Indigenous people.