In the past several years, reverse credit transfer programs expanded dramatically at the state and regional levels. Policymakers and institutional leaders recognize the potential of reverse credit transfer to contribute to college completion goals and increase the proportion of adults with a postsecondary credential. More importantly, reverse credit transfer programs confer associate's degrees to transfer students who rightly earned them, giving students credit when it's due. In this article, I examine the policy rationales for reverse credit transfer, summarize implementation research from the Credit When Its Due (CWID) initiative to update the field, and discuss emerging and enduring issues related to reverse credit transfer.