As the pressure to win in select collegiate sports escalates, financial pressures mount, and the need to comply with Title IX regulations and gender equity policies continues, athletics administrators are faced with having to make difficult decisions regarding their sport programs. To assist in the decision-making process regarding sport programs, this chapter focuses on data sources related to gender equity, sport sponsorship, and participation. It centers on how these data can be used for purposes of program evaluation within athletics departments, as well as their use in the policy development and decision-making process.