This research describes how enrolling students in an afterschool Geography Club affects their perception of the discipline and their geographic literacy. The creation of the afterschool club at this particular school came out of the recognition of the need to increase students' exposure to geographical content. The results of this study show the following improvements in students' geographic literacy when they experience an increased exposure to geographic content: place recognition, application of geographic theory, establishment of connections between geographic facts and the students' daily lives, and awareness of other cultures. The emergence of such patterns confirms the benefits that can be derived from enhancing students' geographic literacy. (Contains 3 notes.)