The American Community Survey provides detailed demographic data on local communities and populations. While the American Community Survey provides data useful for Extension, the data are more complicated, users must understand data reliability, and many resources are designed to help the regular, not the occasional, user. The Kentucky: By The Numbers program focuses on increasing the skills and abilities of Extension audiences to access and use secondary data. As part of this larger focus, a series of easy-to-read and easy-to-reference resources have been developed to assist the occasional user to effectively and accurately use data from the American Community Survey.