This paper argues that the widespread approach to enhancing student learning through separate study skills courses is ineffective, and that the term "study skills" itself has misleading implications, which are counterproductive to learning. The main argument is that learning how to study effectively at university cannot be separated from subject content and the process of learning. The role of "study skills" within universities' skills frameworks, and as a component of students' long-term development is discussed. Then, it is examined, with a focus on academic writing, what learning at university entails, and what is needed to support this learning. Finally, effective approaches to the enhancement of learning at university and beyond are considered. (Contains 3 tables.)