This second of a two-part series builds on the core concepts and structural considerations discussed in the first part (in the Winter 2004 issue of "College and University") to identify the core strategies and best practices that characterize successful enrollment management (SEM) organizations. Successful SEM operations place a high premium on the analysis and continuous improvement of business practices, seeking to provide the highest level of service in the shortest time possible. The author stresses that SEM is not a quick fix approach. To the contrary, SEM involves a series of carefully-deployed strategies and processes that are implemented, evaluated, and readjusted over time. One of the most important SEM disciplines is patience in allowing the implementation cycle not only to play out once, but multiple times. This allows hunch-driven, "silver bullet" strategies to give way to the sound planning and careful evaluation required of effective enrollment management. Only then will an institution realize the power of SEM and the potential for charting a stronger future.