NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
ERIC Number: EJ423443
Record Type: CIJE
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-7169
EISSN: N/A
The SWOT Team Approach: Focusing on Minorities.
Gorski, Susan E.
Community, Technical, and Junior College Journal, v61 n3 p30-33 Dec-Jan 1990-91
Underscores the applicability of marketing principles to minority student recruitment and retention at community colleges. Proposes the assessment of an institution's Strengths, Weaknesses, and external Opportunities and Threats (SWOT) to strategically market the college. Considers the development of a plan for action based on the SWOT analysis. (DMM)
Descriptors: College Planning, Community Colleges, Institutional Research, Marketing, Minority Groups, School Community Relationship, School Holding Power, Self Evaluation (Groups), Student Recruitment, Two Year College Students, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A