Higher education is an industry that is facing several challenges. Preparing the student/customer with the skills necessary to be successful in the workplace is a serious concern. The education industry also has to follow stricter regulations from both the Department of Education and the accrediting agencies governing the institutions (Benchley, 2012). Bejou and Bejou (2012) argue that retention rates are an issue many colleges and universities face. The foundation of the current study is based on the Total Quality Management (TQM) theory and practices. TQM uses customer satisfaction and organizational continuous improvement to help retain customers. Reed (2000) claims that the creators of TQM contend quality is customer driven and there is a positive correlation between quality and customer satisfaction. Su (2010) further stated that it is the customer who determines the positive correlation, and the outcome will be customer loyalty and retention. This research study has the potential to ameliorate the retention epidemic higher education institutions face in today's market (Crosling, Heagney, & Thomas, 2009). The study suggests that the Emergenetics profile adds value in the classroom to enhance learning, which can provide the organizations that eventually employ the graduates with a better employee. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]