With all the new advances in library technology--including metadata, social networking, and Web 2.0, along with the advent of nonlibrary and for-profit digital information companies like Wikisource and Google Print--librarians have barely had time to reflect on the nontechnical implications of these innovations. They need to take a step back and consider how librarians in the last decade have found themselves on the fast track from the sequestered content villas of subscription databases to the sprawling information architecture of the new socially networked digital environment. There are basically three competing models at work in the metadata and digital asset management (DAM) world at large. For lack of an existing terminology, they can label these groups the "competitive isolationists," the "exclusionary collaborateurs," and the "free mashups and crossovers." These three groups arose from different reactions to the changing digital landscape and reflect the social and political outlook of their constituent institutions--each has its pros and cons, and a look at each will raise their digital awareness, better preparing them to make proactive choices about their application of these technologies.