Drawing from two in-depth qualitative studies, we used a sociocultural lens for a cross-case analysis examining how Latin@s' participation in schools is affected by ideological messages that subordinately position them in terms of their ethnicity, class, and immigrant status. We identified a range of dynamic responses to the school's normalization pressures: (1) "echando ganas" [giving it their all] in school while labeled "at risk", (2) living through school with perceived success, and (3) threatening the school's normalization process. This paper emphasizes the need to create inclusive spaces that acknowledge, reward, and support the efforts and agency of students and parents that go beyond school-prescribed normalization practices. (Contains 2 notes.)