Although it is evident that sales of team licensed merchandise (TLM) contribute to the overall consumption of sport, research efforts that comprehensively describe what triggers the consumption of TLM is lacking (Lee, Trail, Kwon, & Anderson, 2011). Therefore, based on multiple theories (i.e., values theory, identity theory, attitude theory, and…

Luecha Ladachart, Manus Poothawee, and Ladapa Ladachart take a unique approach in their study entitled, "Toward a hypothetical place-based learning progression for haze pollution in the northern region of Thailand," whereby they frame acquiring disciplinary knowledge within a place-based learning progression in response to regional…

Although various academic disciplines use data papers to support effective research practices, data papers are still uncommon in the educational sciences. Main goals of data papers are enhancing transparency regarding research processes and supporting data sharing among researchers and thus, open science. As many educational research projects…

Marketing principles and consumerism are evident in higher education with universities central to the development of fit for purpose graduates. Students are increasingly viewed as consumers of university products and expected to manage self-hood and to promote themselves to the marketplace. This article is drawn from research in an ongoing larger…

Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in positive brand image and loyalty enjoyed by one brand as compared to that of a lesser known brand, is…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

The purpose of this study is to determine the factors affecting brand preference and loyalty of physical education and sports teachers and to analyse it according to the demographic characteristics. The research population is composed of 265 physical education teachers working in Elazig province. The research sample is composed of 158 male and 39…

Good school leadership skills are critical to positive student learning outcomes; however, within Maori-medium programmes, leaders need additional skills pertaining to the Maori world and bilingual education best practices. Level 2 Maori medium programmes with 51-80% Maori language instruction offer a unique brand of bilingual education to the New…

This article describes computer journals, newsletters, and cassette magazines that are devoted to a particular brand of personal computer, such as the TRS-80, or to a particular microprocessor, such as the 6502, used in the Apple II, Commodore PET, and other microcomputers. Publishers' addresses and rates are listed. (Author/SJL)

The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…

Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population's rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars,…

There have been diverse arguments regarding the factors that could have an impact on individuals' attitudes toward a specific ad, brand, or product. However, there is still no overall agreement pertaining to these issues because many circumstantial factors, including personal characteristics of targeted audience members and product diversity, can…

Despite mounting evidence, universities continue to insist that academic freedom -- one of the most cherished of all tertiary values -- remains an immutable part of institutional life. After all, how can the modern university retain its image as a bastion of free, critical thought if academies are muzzled? Still, as the manageriat likes to remind…

Background: E-cigarette companies use YouTube to foster brand awareness, market their products, and interact with current and future tobacco users. However, research on the official YouTube channels of e-cigarette companies is limited. This study determined the themes of, and degree of user engagement with, videos posted to the official channels…

The relevance of the study stems from the role of higher education institutions in shaping the national values among students of pedagogical specialities (educators, future teachers, social workers). The purpose of this study is to investigate the transformation of value orientations of Ukrainian students in the process of developing a democratic…