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Peer reviewed Peer reviewed
ERIC Number: EJ342434
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Operations Matrix Clarifies, Simplifies PR Instruction.
Files, James A.
Journalism Educator, v41 n3 p40-43 Aut 1986
Presents a model that relates process to functions to best prepare students with the skill, understanding, and mindset to cope with the unstructured activities so characteristic of applied public relations. (HTH)
Descriptors: Higher Education, Journalism Education, Marketing, Models, Public Affairs Education, Public Relations, Teaching Methods, Theory Practice Relationship
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A