A new system of ranking academic journals is proposed in this study and optimization choice model used to analyze data collected from 346 faculty members in a business discipline. The ranking model uses the aggregation of perceived, implicit sequencing of academic journals by academicians, therefore eliminating several key shortcomings of previous ranking methodologies reported in the literature. Ranking results from the new system are comparable to that of previous methods, yet they reflect some present trends in quality perception of scholarly journals in the field. (Contains 5 tables.)