In response to the need for improved international trade in Ireland, an undergraduate program of applied languages and international marketing was developed at the National Institute for Higher Education, a unique Irish technological university in Dublin. In the first year, students study French and German and four business subjects (marketing, economics, business organization and management, and quantitative methods). In the second year, the syllabus is similarly divided between dual language study, now including commercial language, and four additional business subjects (law, accounting, managerial economics, and statistics and marketing research). At this point the student must choose a major language and the international marketing topic for his or her third year thesis. The third year is spent studying abroad in a comparable university and developing the thesis, intended as an exercise in balancing academic studies and practical experience. The final year is spent polishing language skills and studying international trade, international marketing, marketing management, and consumer behavior. Establishing and maintaining foreign linkages with industry and institutions has been a larger task than anticipated, but has evolved through persistence. Funding has come from a variety of sources. Industrial placement for the year abroad and interinstitutional/international program coordination are goals for future program development. (MSE)