Peer reviewedERIC Number: EJ377312
Record Type: Journal
Publication Date: 1988
Pages: N/A
Abstractor: N/A
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A Historical Account of the Hypodermic Model in Mass Communication.
Bineham, Jeffery L.
Communication Monographs, v55 n3 p230-46 Sep 1988
Critiques different historical conceptions of mass communication research. Argues that the different conceptions of the history of mass communication research, and of the hypodermic model (viewing the media as an all-powerful and direct influence on society), influence the theoretical and methodological choices made by mass media scholars. (MM)
Publication Type: Journal Articles; Speeches/Meeting Papers; Information Analyses
Education Level: N/A
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Language: English
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Authoring Institution: N/A
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