This document contains vocational education program courses standards (curriculum frameworks and student performance standards) for exploratory courses, practical arts courses, and job preparatory programs in marketing offered at the secondary or postsecondary level as a part of Florida's comprehensive vocational education program. Each standard is composed of two parts: a curriculum framework and student performance standards. The curriculum framework includes four major sections: major concepts and content, laboratory activities, special notes, and intended outcomes. Student performance standards are listed for each intended outcome. Program and course standards are based upon competencies required for entry, advancement, and upgrading in marketing occupations. The program courses standards in this guide include the following subjects: orientation to and exploration of marketing occupations; practical entrepreneurship skills; academy of entrepreneurship; academy of finance; academy of travel and tourism; advertising services; business management and ownership; cashiering; customer service technology; fashion marketing and management; financial services marketing and supervision; financial services; floral design and marketing; food distribution; food service marketing; hospitality management; hotel and lodging--auditing and posting operations, front office and cashiering operations, housekeeping services, and telephone communication techniques; hotel and motel career development; import/export marketing; insurance customer service representative, management, and marketing; marketing cooperative education; marketing and distribution; marketing education directed study; marketing management; parts marketing; promotion management; real estate management and marketing; restaurant management; retail food management; teller operations; ticket agent/reservationist; travel agency operations; and travel industry management. (KC)