The project described in this article was an attempt to uncover the principles of financial sustainability for online programs and to align these with a guide to managing online programs. An initial team of experienced online educators developed draft principles, which were then reviewed by an external consultant and revised; the revised principles were subsequently reviewed and critiqued by seven directors of FIPSE projects that involved developing and offering online programs. The revised principles are a comprehensive set of questions, issues, and concerns that are important for administrators to understand and address when planning for online programs.