As the face of education and the demands on teachers continues to change in the 21st century, so does the role of the literacy coach in schools across the country. This article explores the changing roles and responsibilities of literacy coaches by sharing the results of a study of 270 literacy coaches around the country. In this article, we share coaches' thoughts and perspectives about literacy leadership, the changing roles and responsibilities of the literacy coach/reading specialist, and what it takes to be successful in their roles as literacy leaders in schools and districts.