In this article, the author talks about linked data and focuses on the main point of linked data: building a better web. Even though how people build the web has changed steadily over the years (and keeps changing, as programmers switch toolkits and frameworks every few years, disposing of older languages and tools when newer, better ones come around), the importance of links in the web continually increased. Here, the author discusses how to name things using URIs (uniform resource identifiers) and how to improve links as a first step toward building a better web.