The launch in Australia of a government website that compares all schools on the basis of student performance in standardized tests illustrates the extent to which neoliberal policies have been entrenched. This paper examines the problematic nature of choosing schools within the powerful political context of neoliberalism. It illustrates how key elements of the neoliberal worldview are normalized in the day-to-day practices of schooling and how certain norms and values that characterize neoliberalism are shaped and reinforced in the education system and also in personal, family and social imaginaries. The task for educational sociology, therefore, is to problematize and 're-imagine' the prevailing neoliberal imaginary.