Integral to higher education, academic integrity stands as a cornerstone of academic life. However, compelling evidence of widespread academic dishonesty among Net-Generation students threatens to undermine both the environment of trust that nourishes integrity and the safeguards that help ensure it. Working from their experience with widespread cheating on low-stakes quizzes in a large introductory information systems class, Valerie Milliron and Kent Sandoe describe the Net Generation's culture of cheating and explore ways to detect and deter cheating. Detailing technological, content-based, and behavioral approaches to detection and deterrence, Milliron and Sandoe provide an overview of the extent and the nature of cheating within the Net Generation. (Contains 12 exhibits.)