In this article we introduce the special issue "Attitudes Toward Education: Kenneth Burke and New Rhetoric," which brings together a number of contributions that were first presented at the conference "Rhetoric as Equipment for Living. Kenneth Burke, Culture and Education" (Ghent University, May 2013). Kenneth Burke [1897-1993] is one of the foundational figures in the development of what is known as the "new rhetoric". The aim of the contributions to this special issue is to explore what is pedagogical about Burke's anthropological account of rhetoric and, more specifically, whether his concepts and ideas can still be relevant for educational research and practice. In this article, we briefly introduce some key concepts from Burke's rhetorical framework and we give an overview of the different contributions that are part of the special issue by summarizing how they address the educational dimension of (parts of) Burke's corpus. We end by introducing a "grammar of educational motives" to explore educational "purposes" and "implications."